Wednesday, 23 November 2011

The Future Is Now

Heard about the Dragon APX? We're big fans. The first time we set eyes on the beast we were a little shocked. Frankly we'd never seen anything like it. I mean look at it - it's basically one giant bug-eyed lens, more at home in a sci-fi film than on a ski-slope.


But that's exactly what Dragon Alliance do - push the envelope and boldly go where no man has gone before. The frameless design of the Dragon APX is a world first - there's never been a goggle like it. And to make sure their world first could handle the heat of the slopes (or should that be the chill of the slopes?) Dragon set up the APX R&D cabin...


Where better to test a groundbreaking goggle than 12,000 feet up in the San Juan mountains? Looks like they had a pretty good time testing it too, in what looks like the best snow nature has to offer. We're still waiting on our invite out there though. Dragon? Hello? Maybe it's in the post...

The APX spent literally seconds on our shelves before being sent all over the world to some seriously lucky skiers and snowboarders. We've just got them back in, so get 'em while they're cold.

1 comment:

  1. Historically speaking, plastic glasses include the experimental spectacles in the time of invention of glasses.

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